25 de outubro de 2020
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Thomas Traumann is a journalist and independent consultant. He is the author of the book O Pior Emprego do Mundo (The Worst Job in the World, no English translation), by the publisher Planeta, on the Finance Minister position in Brazil. He is also the author of the interview series Década de Rupturas (A Decade of Ruptures) published by the Brazilian newspaper O Globo.  Click here to buy the book. Click here to download the interview series as an e-book.  

Traumann has a weekly column on politics in the online newspaper Poder360 and a podcast on Veja’s website. He is an associate researcher at the Department of Public Policy Analysis of Fundação Getúlio Vargas (DAPP-FGV), in Rio de Janeiro, Brazil.   

Career 

Graduated in Journalism from Universidade Federal do Paraná (UFPR), Traumann worked almost 30 years in newsrooms. He was editor and reporter on politics, economy, and environment at Folha de S. Paulo newspaper and Veja and Época magazines.  

In 2007, he established the Brazilian branch of the Spanish corporate communications company Llorente & Cuenca. He was the company’s Brazilian officer until 2010, when he became executive director of the Brazilian communications agency FSB, in Rio de Janeiro. 

From 2011 to March 2015, Traumann worked with public sector communications. He was the presidential spokesperson and Minister of Social Communications. As a Minister, he organized the federal government’s online strategy and coordinated the Brazilian World Cup’s campaign. The communication project “Beyond the Pitch: Brazil at the 2014 FIFA World Cup” was awarded the world’s best public sector campaign by the British magazine PRWeek Global Awards. During this period, he was a member of the Brazilian government’s official delegations in all the G20 and BRICS summit meetings, and part of the Brazilian Presidency’s Social and Economic Development Council.   

Back to the private sector in 2015, Traumann established a consulting company specialized in corporate communication strategies, image crisis management, and political risk analysis. Among his clients were Pão de Açúcar Group, Oi, Hypermarcas, Andrade Gutierrez, Fundação Getúlio Vargas, and the former Central Bank of Brazil’s governor Henrique Meirelles, as well as banks, investment funds, and law firms. 

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